In 1930 the name of the company was changed to Buddy "L" Manufacturing Company. The toys underwent some improvements to make them more realistic. The Junior line of trucks and toys were introduced.
Buddy "L" continued as the leader of large pressed steel toys up until World War II. Because steel was unavailable at that time, a line of wooden cars and trucks was produced. After the war, Buddy L continued to manufacture toys; however, it was never the same as before as toy manufacturers began making plastic toys.