The Matchbox name started in 1953 as a brand name of the now-defunct British toy company Lesney Products. Lesney decided that models in the standard series would be numbered, and that the series would only ever comprise 75 models at any given time; when a new model appeared, one of the existing models was discontinued, its number being reallocated. This meant that display stands only needed to accommodate 75 models.
Matchbox is currently owned by Mattel, Inc. Matchbox toys were so named because the original models were packed in boxes similar in size and style to boxes of matches. The series became so popular that the Matchbox name was once widely used by the public as a genericized trademark for all die cast toy cars measuring approximately 2.5 inches in length, regardless of brand.
In the 1970s, Matchbox switched to the more conventional, plastic and cardboard "blister packs" used for other die cast cars such as Hot Wheels, although the box style packaging was re-introduced for the collector market in recent years, particularly successfully with the release of the "35th Anniversary of Superfast" series in 2004.