Founded in 1999 by husband and wife team, Jack and May Li, Jada Toys’ innovative products have lead to explosive growth over the past 10 years. Reflecting the hottest trends in both automotive and entertainment culture, Jada has revolutionized the die-cast collectible category by offering an extreme level of detail and styling which appealed to a whole new generation of enthusiasts with hit brands such as DUB City, BigTime Muscle, and Import Racer.
Jada is poised to keep the success going well into the future. In the Fall of 2009, the all-new Battle Machines toy line consisting of radio control, laser tag vehicles will hit store shelves with a national TV ad campaign. In 2010, Jada’s hot new NASCAR licensed line of vehicles will make their much anticipated debut and are sure to be the next smash hit in the vehicle category.
Jada Toys, Inc. has become a powerhouse in the toy manufacturing industry, combining hot new licenses with innovative, cutting edge technology. At Jada, we strive to bring our customers the fun, high quality products we have been delivering over the past decade.
